The Real Estate 28 Selling Process

By failing to prepare, you are preparing to fail.
Benjamin Franklin

The following are the steps in our plan to sell your property in the shortest period of time for your greatest financial return.

Client Needs Assessment
Meet with the seller client and define their needs in relation to closing, possession date, terms and explore any other issues relating to the sale of the property

Pricing
Analyze the market in terms of recent comparable properties that have sold and those that are still on the market and recommend a pricing strategy that meets the client's financial goals.

Staging the Property
Perform a walk thru analysis to determine the overall marketability of the property, making recommendations as necessary for changes to enhance the property's
“Curb Appeal” .

Marketing
Create a customized marketing plan to maximize the exposure of the property in the target markets.
Our marketing plan is one of the most aggressive in the area and we put it in writing.

Showing
Schedule and coordinate showing appointments for all potential buyers and their agents. Provide important feedback from the perspective buyers to the seller with suggestions for adjustments to the staging of the property.

Negotiating the Offer
Present all offers to the seller, assist in assessing the merits of each, prepare all counter offers as steps in negotiating the best possible terms and conditions for the seller client.

Assembling the Closing Team
We assist in assembling the closing team; attorney, surveyor, title company, surveyor etc. and any other professionals needed to insure a successful closing.

Managing the Closing Phase
Coordination of the appraisal, inspection, title abstract and manage the transaction through the closing. We also anticipate and deal with any issues and/or which may surface during the process.

Communication
We keep our seller client informed every step of the way.